
March Madness is on CBS like Monday Night Football is on ABC.
Oh yeah, MNF left network TV for cable giant, ESPN. It looks like March Madness might be looking to do the same.
Throughout the San Diego-Dallas NFL telecast Sunday, CBS ran promos of great moments in NCAA men’s basketball tournament history to remind viewers of the network’s historic 28-year connection to March Madness.
That link, one of the longest continuous ties between a network and a property, could be severed after this year’s tournament, if the NCAA exercises its right to opt out of its mammoth 11-year, $6 billion deal with CBS eight years in, as has been hinted in recent printed reports.
I find the fact that CBS was trying to remind viewers of the connection between CBS and March Madness hysterical. They’re acting like a parent getting ready for a divorce, but reminding their kid who the favorite parent is. But in reality, the kid is going to love whoever gives the best Christmas. So long as folks with mundane office jobs, living vicariously through their March Madness office pool, have a place to watch the games, all will be well.
All this really means is that the March Madness field MIGHT expand if they switch to cable. Funny that college basketball has 64 teams in their playoff and is considering expansion when the closest thing we have to a playoff in college football is sub-division one football.
[via Fanhouse]
1 Response to MARCH MADNESS GOING THE WAY OF MONDAY NIGHT FOOTBALL
March Madness is on the Move! | Mildly Relevant Thoughts
December 17th, 2009 at 8:52 am
[...] on the picture for more on the potential transition from network to cable. [...]