I seriously doubt it’s something they do here in the states but using a mall to warmly welcome a new cheering squad is definitely a tactic I quite enjoy.  England definitely knows what’s up.

Last Saturday, Reading’s Berkshire Mall was the site of the unveiling of the 2010 Smokin’ Hot Steam Team. The ladies had a chance to introduce themselves to the fans, perform a few routines and helped younger fans in a dance contest.

The Steam Team will take the field at the Express first home game on Sunday, March 21st

Well good for you steamers!  If you like English cheerleaders there’s a nice gallery of mall girls after the jump

Thanks to James Blakey for the photos