Banging eight billion whores isn’t enough to scare Nike away, so why should a some penis-hanging-out-of-the-pants sexual assault?
It’s going to take more than sexual assault allegations originating from a nightclub’s bathroom and an NFL suspension for Nike to drop Ben Roethlisberger as an endorser.
The shoe company confirmed last week that Roethlisberger remains part of their “roster of athletes,” according to the New York Times. Roethlisberger has previously been used to sell the company’s unfortunately named “Marauder” cleats.
As Gregg Rosenthal also notes, why bother? Was Roethlisberger selling a ton of shoes to begin with? I didn’t even know that he had his own personal shoe through Nike. Shit, I didn’t even know that Ben Roethlisberger had a deal with Nike. So really, is it worth it for Nike to associate with an alleged rapist and verified scumbag just months after backing Tiger Woods? If it meant selling a shitload of shoes, then fine, whatever. In this case, though, it just doesn’t make any sense.