Feb 06 2012
Forget the battle between the Giants and the Pats. The real Super Bowl showdown is between advertisers. The Super Bowl is advertising’s biggest stage and companies spent an average of $3.5 million for 30-second commercials for the right to duke it out during Sunday’s game. This year’s ads use celebrities, nostalgia and sex appeal to draw in the 111 million-plus viewers who are expected to tune in.
I’m going to plead stupidity on this one – Do people actual watch Super Bowl commercials as consumers or people looking for a laugh? Last night I didn’t say, “Gee, I need to sign up with E-Trade.” or “Gee, I feel like some Doritos.” I will say this – I’m kind of curious to try the new Bud Light. That looked cool. I think I just answered my question. F#CK! I’m also not going to act like $3.5 M means sh$t to anyone of the companies who had a commercial. All in all I thought the commercials were weak.
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