The deodorant wars are pretty fun to watch on television. You’ve got Axe which uses the womanizer type stuff. Then you’ve got Old Spice that uses humor and it’s curious little jingle. But more to the degree of our audience we prefer the newest batch of Degree ads.

They go hardcore. Extreme sports are certainly taxing on the body and in turn its smell. If you’re gonna get out there and be hardcore with sports I guess you need a hardcore deodorant right? Well that’s what Degree is saying.