It looks like AXE has been at it again in terms of advertising. I’m a huge fan of whatever these guys come up with. While this commercial wasn’t the garden variety “hot girls taking their clothes off because a guy is wearing their deodorant,” it still did the job for me.

This time they incorporated a pseudo “love story.” Of course had it not been for the good looking models I’m not sure how effective it would have been. But isn’t that the point? Definitely worked for me. Check out their survey as well.