Golf’s worst-kept secret was made official on Monday when Rory McIlroy and Nike announced a blockbuster new deal here in a ceremony that Siegfried and Roy would have considered ostentatious. No terms have been made public, but put it this way: the $10.9 million McIlroy recently spent on a Florida mansion is now considered petty cash. For Nike the deal is a no-brainer. It wants to own a piece of the dominant athlete in every sport and McIlroy, 23, is clearly that guy in golf. (In May 2012, London-based sports business magazine SportsPro rated McIlroy as the second most marketable athlete in the world, behind Brazilian soccer star Neymar.)

Rory McIlroy suddenly becomes the man when it comes to sports endorsements? I’m really not seeing McIlroy as the marketing machine that Nike does, but who I am. He just doesn’t seem to have the personality (I’m saying that because I’ve seen the commercial I posted later today), but I trust Nike’s judgement more so than mine obviously. Let’s see if the curse of the Nike endorsement becomes a tradition and Rory is caught cheating on Caroline Wozniacki with Serena Williams.


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